Thursday, January 9, 2014
Judge denies Samsung a retrial over contentious Apple 'rubber-banding' patent
Judge Lucy Koh handed down a ruling on Thursday denying Samsung's motion to retry a high-profile patent case between the two rivals based on changes to the scope of Apple's so-called "rubber-banding" scrolling patent.
Apple scored another victory on Thursday in the legal wrangling surrounding its lawsuit against Samsung when Judge Lucy Koh denied Samsung's request for a retrial on the Korean company's infringement of Apple's rubber-banding patent, known colloquially as the '381 patent, according to FOSS Patents.
The patent, which covers the rebounding effect seen when a user scrolls to the end of a list on an Apple device, was a key piece of Apple's 2012 victory in the lawsuit. The United States Patent and Trademark office tentatively rejected all claims in the patent in April of this year, but was confirmed by the government agency in June.
In her ruling, Judge Koh also confirmed that a limited retrial to adjust the amount of damages awarded to Apple will proceed. Judge Koh has already cut the award, originally set by the jury at more than $1 billion, by more than 40 percent.
Apple scored another victory on Thursday in the legal wrangling surrounding its lawsuit against Samsung when Judge Lucy Koh denied Samsung's request for a retrial on the Korean company's infringement of Apple's rubber-banding patent, known colloquially as the '381 patent, according to FOSS Patents.
The patent, which covers the rebounding effect seen when a user scrolls to the end of a list on an Apple device, was a key piece of Apple's 2012 victory in the lawsuit. The United States Patent and Trademark office tentatively rejected all claims in the patent in April of this year, but was confirmed by the government agency in June.
In her ruling, Judge Koh also confirmed that a limited retrial to adjust the amount of damages awarded to Apple will proceed. Judge Koh has already cut the award, originally set by the jury at more than $1 billion, by more than 40 percent.
Thursday, January 2, 2014
Apple releases iPhone 5c ad first shown at last week's special event
Apple has released an iPhone 5c television spot the company first showed off at its iPhone media event last week, highlighting the device's plastic shell in a variety of vibrant colors.
The ad, titled "Plastic Perfected," is a bit of a departure from the most recent iPhone ads in that it focuses solely on the product, a style still used with the iPod lineup.
Set to Sleigh Bells' hit track "Rill Rill," the short 30-second clip shows an iPhone 5c being "built up" with liquified plastic seemingly poured into an invisible mold, hammering home that the phone is made of polycarbonate.
Unlike the last iPhone 5 commercials, which were powerful and contemplative, the iPhone 5c spot is all about the phone. Specifically, it's all about one feature of the phone: the plastic shell.
Ending the commercial is a flat black iOS 7 Apple logo and the text "Coming Soon."
Not much can be said about the ad aside from how divergent it is compared to Apple's recent direction in iPhone marketing. It can be assumed that the company is targeting a different demographic with the 5c spot, as it has a "fun" feel to it. Apple has yet to create a "feature" commercial for the iPhone 5s, though short snippets showing off the forthcoming handset's functions have been uploaded to YouTube.
The ad, titled "Plastic Perfected," is a bit of a departure from the most recent iPhone ads in that it focuses solely on the product, a style still used with the iPod lineup.
Set to Sleigh Bells' hit track "Rill Rill," the short 30-second clip shows an iPhone 5c being "built up" with liquified plastic seemingly poured into an invisible mold, hammering home that the phone is made of polycarbonate.
Unlike the last iPhone 5 commercials, which were powerful and contemplative, the iPhone 5c spot is all about the phone. Specifically, it's all about one feature of the phone: the plastic shell.
Ending the commercial is a flat black iOS 7 Apple logo and the text "Coming Soon."
Not much can be said about the ad aside from how divergent it is compared to Apple's recent direction in iPhone marketing. It can be assumed that the company is targeting a different demographic with the 5c spot, as it has a "fun" feel to it. Apple has yet to create a "feature" commercial for the iPhone 5s, though short snippets showing off the forthcoming handset's functions have been uploaded to YouTube.
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