
Thursday, January 9, 2014
Judge denies Samsung a retrial over contentious Apple 'rubber-banding' patent
Judge Lucy Koh handed down a ruling on Thursday denying Samsung's motion to retry a high-profile patent case between the two rivals based on changes to the scope of Apple's so-called "rubber-banding" scrolling patent.
Apple scored another victory on Thursday in the legal wrangling surrounding its lawsuit against Samsung when Judge Lucy Koh denied Samsung's request for a retrial on the Korean company's infringement of Apple's rubber-banding patent, known colloquially as the '381 patent, according to FOSS Patents.
The patent, which covers the rebounding effect seen when a user scrolls to the end of a list on an Apple device, was a key piece of Apple's 2012 victory in the lawsuit. The United States Patent and Trademark office tentatively rejected all claims in the patent in April of this year, but was confirmed by the government agency in June.
In her ruling, Judge Koh also confirmed that a limited retrial to adjust the amount of damages awarded to Apple will proceed. Judge Koh has already cut the award, originally set by the jury at more than $1 billion, by more than 40 percent.

Apple scored another victory on Thursday in the legal wrangling surrounding its lawsuit against Samsung when Judge Lucy Koh denied Samsung's request for a retrial on the Korean company's infringement of Apple's rubber-banding patent, known colloquially as the '381 patent, according to FOSS Patents.
The patent, which covers the rebounding effect seen when a user scrolls to the end of a list on an Apple device, was a key piece of Apple's 2012 victory in the lawsuit. The United States Patent and Trademark office tentatively rejected all claims in the patent in April of this year, but was confirmed by the government agency in June.
In her ruling, Judge Koh also confirmed that a limited retrial to adjust the amount of damages awarded to Apple will proceed. Judge Koh has already cut the award, originally set by the jury at more than $1 billion, by more than 40 percent.
Thursday, January 2, 2014
Apple releases iPhone 5c ad first shown at last week's special event
Apple has released an iPhone 5c television spot the company first showed off at its iPhone media event last week, highlighting the device's plastic shell in a variety of vibrant colors.
The ad, titled "Plastic Perfected," is a bit of a departure from the most recent iPhone ads in that it focuses solely on the product, a style still used with the iPod lineup.
Set to Sleigh Bells' hit track "Rill Rill," the short 30-second clip shows an iPhone 5c being "built up" with liquified plastic seemingly poured into an invisible mold, hammering home that the phone is made of polycarbonate.
Unlike the last iPhone 5 commercials, which were powerful and contemplative, the iPhone 5c spot is all about the phone. Specifically, it's all about one feature of the phone: the plastic shell.
Ending the commercial is a flat black iOS 7 Apple logo and the text "Coming Soon."
Not much can be said about the ad aside from how divergent it is compared to Apple's recent direction in iPhone marketing. It can be assumed that the company is targeting a different demographic with the 5c spot, as it has a "fun" feel to it. Apple has yet to create a "feature" commercial for the iPhone 5s, though short snippets showing off the forthcoming handset's functions have been uploaded to YouTube.

The ad, titled "Plastic Perfected," is a bit of a departure from the most recent iPhone ads in that it focuses solely on the product, a style still used with the iPod lineup.
Set to Sleigh Bells' hit track "Rill Rill," the short 30-second clip shows an iPhone 5c being "built up" with liquified plastic seemingly poured into an invisible mold, hammering home that the phone is made of polycarbonate.
Unlike the last iPhone 5 commercials, which were powerful and contemplative, the iPhone 5c spot is all about the phone. Specifically, it's all about one feature of the phone: the plastic shell.
Ending the commercial is a flat black iOS 7 Apple logo and the text "Coming Soon."
Not much can be said about the ad aside from how divergent it is compared to Apple's recent direction in iPhone marketing. It can be assumed that the company is targeting a different demographic with the 5c spot, as it has a "fun" feel to it. Apple has yet to create a "feature" commercial for the iPhone 5s, though short snippets showing off the forthcoming handset's functions have been uploaded to YouTube.
Friday, December 20, 2013
BlackBerry demos world’s first smartphone to car video chat

BlackBerry Live
During the BlackBerry Live Keynote, the Canadian handset manufacturer carried out the world’s first smartphone to car video chat, demoing upcoming technologies.
Utilising a BlackBerry Z10 handset and a stunning Bentley car, BlackBerry showed how it is working on in-car video calls, with users soon to be able to make face-to-face video chats from their smartphone synced in-car entertainment systems.
Although demoed on a concept vehicle, the in-car video call shows where future in-car capabilities are going to head, with the demonstration Bentley boasting a BB10 powered system further enhanced by a 17-inch touchscreen display.
Functioning in much the same way as modern smartphone sync entertainment systems, the smartphone to car video call demonstration saw BlackBerry CEO Thorsten Heins chat with one of the company’s product managers.
While offering new business potentials, in the interest of safety, however, these video calling features will not be available at all times, with drivers able to make use of in-car video calls only when their car is stopped, with calls automatically switching to audio only communications when the car begins to move.
As well as showing the world's first smartphone to car video call, the BlackBerry Live keynote saw the unveiling of the BlackBerry Q5, a new budget QWERTY hosting handset with four colour schemes set to see it appeal to youth markets.
More to follow.
Subscribe to:
Posts (Atom)